Excellence in CSR Communication
1.Boots
Driving employee engagement and awareness of CSR through greater internal communication
A central element of Boots Ireland’s CSR communications agenda is engaging their employees. Boots partner with the Irish Cancer Society countrywide to raise funds for the Irish Cancer Society’s Night Nurse Service while providing dedicated cancer support and advice in store through Cancer Information Pharmacists and Cancer Beauty Advisors. In addition, Boots Ireland supports education, work placements and women returning to work through Business in the Community and Dress For Success. The impact of their CSR programme is driven by their highly engaged employees. An internal communication and engagement strategy was developed to ensure greater employee awareness and involvement across all 83 stores. The results have aided greater overall levels of engagement, while also achieving wider external accreditation and recognition among Boots Ireland customers.
2.ESB
Communicating the impact of ESB’s Energy for Generations Fund
For ESB, CSR communication is essential and enables them to demonstrate that CSR is at the heart of their business vision. ESB celebrated 10 years of the Energy for Generations Fund by engaging their staff, CEO, partners and other key stakeholders through a range of activities and events. These included cheque presentation events, CSR thought leadership panel discussions, media outreach, developing a series of videos, social media, internal communications and more. By communicating the Energy for Generations Fund and the positive impact of the fund, ESB aim to copper fasten their position as Ireland’s foremost energy company and the role they play in building a brighter, more sustainable future.
3.KPMG
KPMG’s ‘Our CSR Story’
KPMG sought to highlight the firm’s endeavors across its extensive range of CSR activities by creating a collection of short stories that would record its CSR programme in pictures and words. Across its broad spectrum of CSR initiatives, the firm mobilises 900 staff volunteers every year, with over 9,500 staff hours donated, and supported by the firm. ‘Our CSR Story’ profiles KPMG’s award-winning, skills-based CSR projects across a time period of eighteen months and brings together the wide range of communities and charities which have benefitted from the extra-curricular and voluntary efforts of its people in a series of nine short stories.
4.Three Ireland
“Together We Can Tackle Homelessness” Leveraging Three’s sponsorship of the Irish Rugby Team to support Focus Ireland
Proud sponsors of Irish Rugby, Three wanted to approach the 2016 sponsorship innovatively and give something back to society. Homelessness is one of the major issues facing Irish society and to support and raise awareness of this worthy cause, Three handed over its assets and marketing campaign associated with the rugby sponsorship to Focus Ireland. In doing so, Three provided Focus Ireland with an one million Euro marketing campaign entitled “Together We Can Tackle Homelessness”, which included a 3 minute documentary-style advertisement, a TV, radio and Digital advertising campaign, PR activity and a fundraising drive. Throughout the campaign Three also made its own ‘Call’ to Ireland’s rugby fans and the rest of Ireland to help by texting HOME to 50300 to donate €2.
