Excellence in CSR Communication
Aldi Stores Ireland Limited - Aldi and FoodCloud Partnership
Aldi Ireland is committed to playing an active role in the communities in which they operate. Aldi Ireland launched a nationwide partnership with FoodCloud to donate surplus food to charities. As Aldi Ireland operates in every county, partnering with FoodCloud helps Aldi reduce its environmental footprint in terms of waste reduction whilst making practical and meaningful contributions to communities served by our stores throughout Ireland. The promotion of Aldi’s work with FoodCloud has created awareness of the issues of food waste and food poverty amongst customers and employees, demonstrating that Aldi Ireland is proactively addressing these issues. By working with FoodCloud, Aldi is engaging customers and employees in tackling food waste and food poverty.
Arthur Cox - 'Who Wants to be a Volunteer?' - the Arthur Cox Volunteer Champions (ACVC)
Arthur Cox has always had a very strong volunteering tradition. In recent years, when faced with an increased number of volunteering opportunities and increasing staff numbers, the firm devised a communications programme to address the communication challenge it faced. The programme was called the Arthur Cox Volunteer Champion (ACVC) programme. The result has seen a significant increase in volunteer activity within the firm as well as a much greater impact with the charities that the firm partners with on volunteering opportunities.
Bord Gais Energy - Give a Helping Hand to Prevent Family Homelessness #AHelpingHand
In October 2015, Bord Gáis Energy launched a three-year partnership with Focus Ireland committing €1.2m. Having successfully raised awareness internally, they now needed to communicate the partnership to the public, raise awareness of family homelessness in Ireland and ultimately increase advocacy.
In February 2017, Bord Gáis Energy and Focus Ireland launched the #AHelpingHand campaign. Staff, customers and the general public were asked to pledge their support by giving a helping hand to prevent family homelessness. The campaign included a powerful video viewed over 140,000 times, on-street activation (a pop-up living room with a ‘helping hand’ sofa in the shape of two hands joined together), PR and internal communication channels. It was a creative and engaging communications campaign that delivered excellent results.
Core Media - Focus Ireland and Core Media- Ireland’s first Contactless Donation Station Shines a Light on Homelessness
We are in the midst of a human crisis in Ireland. In 2016, 6,611 people had nowhere to call home in Ireland, and this figure rises weekly. Even more shockingly, 1 in 3 people seeking homelessness assistance is a child.
Core Media’s response to this problem, in co-operation with our client partners Focus Ireland, was to completely reinvent the on-street charity donation mechanic. The resulting campaign not only raised public awareness of the worsening family homelessness crisis, it reshaped how all charities can raise money in the future.
Microsoft Ireland - Microsoft Ireland supports Hour of Code
Through its Hour of Code campaign Microsoft was able to make coding more accessible to thousands of students and, responding to a need identified in the company's research, to help more young girls to nurture their interest in technology. By enabling students to give coding a try for the first time, greater awareness is given to creative thinking and problem-solving skills – skills required in today’s tech-fuelled world by people of all ages. Microsoft partnered with Code.org and CoderDojo on the initiative.
Ulster Bank - Communicating how we're "Making a difference in our communities"
Ulster Bank’s partnership with Young Social Innovators creates rich opportunities to engage stakeholders and colleagues, communicating the relevance of innovation in all its forms for business and civil-society. These communications mirror and reinforce Ulster Bank's own focus on innovation as it transforms its business for the new era of digital banking.
