By their nature, community-based projects are generally the most visible aspects of a company's CSR activities. These projects depend on direct interaction between the company and the community, generating economic and social vibrancy in the locality. A company builds on this goodwill by using their grassroots knowledge of the issues facing those living in the surrounding area to deliver an effective community-focused CSR strategy.

Businesses are recognised as an integral part of the community, generating economic and social vibrancy in the locality. A company can build on this goodwill by using its grassroots knowledge of the issues facing those living in the surrounding area to deliver an effective community-focused CSR strategy.

There are many different options open to a company that wants to engage in community-based CSR activities. These can range from anything as simple as the sponsorship of local sports teams, giving advice on organisational strategy to non-governmental organisations or engaging staff in a fundraising campaign for a particular charity.

When deciding on the strategy for community-based CSR strategy, the key is to design a project which reflects the company"s philosophy, fulfils a need within the community and matches the available resources of the firm with the objective of the overall project.

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