Best Marketing Campaign

Winner

 County Carlow Chamber

 Carlow Elves – Shop & Support Local Online & Offline

The Carlow Elves campaign was designed to showcase the message of “Shop & Support Local, Online & Offline” through a variety of channels. Over the Course of December, the 5 Carlow Elves were placed in different retail premises across the county. Each elf contained details on how people could enter a draw to win Love Carlow Gift Cards. In addition to the physical elves, the chamber also had regular social media updates on the activities and antics of the elves in the various locations, weekly coverage of the competition in the Carlow Nationalist newspaper and on KCLR 96Fm, along with a week of dedicated shop & support local competitions designed to complement the campaign. The chamber also placed signage reminding people to shop and support local online and offline across the county on the approach to all towns. Static signs were placed in locations around Carlow Town using the Bee Visible poster system in the town.

Shortlist

Cork Chamber – The Cork Chamber Member Christmas Gift Guide

Cork chamber compiled a one-stop Christmas Gift Guide of offers, services and events to promote members’ businesses. Each business provided a 15-word introduction to their Christmas offer and a link to their website providing further details. The campaign ran over a 6-week period.

Dungarvan & West Waterford Chamber – Dungarvan Chamber Shopping Voucher “Shop Local” Campaign

The D&WW Chamber promoted “Shop Local” through their Chamber Vouchers, presented as an ideal way to support over 150 businesses directly. In 2 years the Chamber Voucher sales increased by €300,000, with nearly one million euro in Chamber Vouchers sold in 2021.

 Galway Chamber – Rediscover Galway – Influencer Campaign

‘Rediscover Galway’ was a social media campaign done through influencer marketing. Five top influencers were invited to the City of Tribes to take part in a variety of local fun, posting it to their social media. The influencers’ stories reached over 2 million accounts on Instagram.

Waterford Chamber – Network Magazine

Network Magazine is a quarterly publication, promoting Waterford Chamber. The 52+ pages are used as a strategic tool to market the Chamber, through showcasing the various events, initiatives and lobbying taking place over the quarter. Between printed copies and online readers, the magazine has a quarterly readership in the region of 20,000.

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