Category Descriptions


Here is an overview of each of the 2021 Chamber Awards Categories:

NEW CATEGORY: Partnership for Business

Working together with business and organisations is a key role of Chambers across the country and contributes to their success and influence locally.

This category highlights initiatives where your Chamber has successfully worked in partnership with another organisation. We want to hear about how this collaboration has helped to support and develop business in your area.

Best DIGITAL Marketing Campaign

(altered due to COVID-19)
Making the business community aware and appreciate the work of your Chamber is important in maintaining its success. Campaigns aimed at highlighting the work that a Chamber has put in to individual projects is vitally important.

This category aims to highlight online campaigns run by Chambers in the last year which showcase the work of the Chamber, generally or specifically, on individual projects and makes best use of online platforms.

VIRTUAL Event of the Year

(altered due to COVID-19)
Chambers run a variety of interesting and informative events throughout the year, and providing members with the opportunity to network is a core function of all Chambers.

In this category we are looking for the best examples of virtual events run by Chambers in our network throughout 2020. We want to hear about how you hosted these event(s) online and whether they focussed on sharing information, promoting a partnership or as a way of supporting your members.

Best Membership Initiative

This category looks at highlighting best practice and originality within the area of membership recruitment, celebrating members of the Chambers network whose creative ideas and hard work have resulted in increased business membership in their locality.

Most Innovative Project

Chambers, as leaders of their business community need to be innovative in the projects they work on. In order to get sufficient stakeholder support and membership buy in, projects that the Chamber works on must catch the imagination of all. We want to hear about these projects from concept to completion and how it has benefitted your Chamber and membership.

Most Successful Policy Campaign

The policy and public affairs activities of Chambers are an important representative function Chambers are active in on behalf of their members. Running a successful campaign is not easy but the benefits of a successful campaign can bring real positive change to business.

Local Authority Collaboration

Having a successful collaboration with your local authority is a key relationship for a Chamber. There are many unique ways a Chamber can work with its local authority for the betterment of the area.

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